These products are software applications which are intended to provide rapid execution of both web deployment and analysis of transaction data (whether web or linear data). The two product families are our patented Decentrix Website Solution (DWS) and our Analytix Data Warehouse Business Intelligence family. Each of the product families addresses critical strategic needs of large businesses in what is the fast changing marketplace of media and communications.

The DWS family of products provides a rapid deployment of traditional businesses to the web and encompasses all elements on online commerce and the measurement of visitors, distribution channels, marketing, sales processes and ROI.

The Analytix family measures every aspect of business performance whether on the web or from traditional offline transactions and presents the results in corporate KPIs through 'dashboards" with an online web based portal.

Decentrix DWS family is an integrated product suite that provides clients with a comprehensive range of benefits. These include:

• Rich, development tools, which allow clients and developers to integrate applications into Websites created with the Decentrix website solution technology
  
• A scalable software & hardware architecture, which allows clients a rapid and effective way to build & deliver content to their customer
• A comprehensive e-commerce solution that manages the online sale of both hard and soft products and the merchant account processing of the transactions
• Integration with web analytics ( NetAnalytix)

The Decentrix Analytix family is an integrated suite of data analysis products for both web based and traditional offline data analysis. They include NetAnalytix (specifically for the web) and BIAnalytix (for linear, digital, emedia and set top box). BIAnalytix is broken into modules which are building blocks to transform source transactional systems into cleansed data in a central data warehouse specifically designed to address media and communications industry analysis. Each Module is composed of the following elements:

 

• Extract, Transform and Load (ETL) process
• Comprehensive Media Database Schema
• Media specific OLAP (On-line Analytical Processing) Cube
• Analysis and Presentation tools
• Portal deployment process

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